Responsible Use of AI

AI output is not treated as a final strategy or deliverable without review. Recommendations are shaped by the product, market, source context, available evidence and the specific goals of the engagement.

Confidential or sensitive client information should not be entered into public AI tools without appropriate permission and safeguards. Project-specific data handling can be defined in the client agreement.

AI systems can produce incomplete or inaccurate information. Important claims, recommendations and factual details should be checked against reliable sources and first-party business context.

AI-search visibility work is intended to make brand and product information easier for machines to interpret and retrieve. No provider can guarantee inclusion, citations or placement in an AI-generated answer.