THE SAAS PROBLEMWhy This Matters for SaaS
Traffic declines are often blamed on one Google update without separating algorithmic timing from migrations, technical changes, competitor gains, seasonality or shifts in search demand. Broad content rewrites can make the diagnosis harder.
THE PRODUCT-LED APPROACHHow I Solve It for SaaS Products
I compare first-party performance data with release dates, affected templates, query groups and competitor movement, then identify the strongest evidence for what changed and which improvements deserve priority.